Dak Prescott, star quarterback for the Dallas Cowboys, has taken part in a commercial with a humorous twist to emphasize the importance of colorectal cancer screening. The commercial promotes the use of home screening kits like Cologuard, showcasing Prescott’s willingness to discuss a sensitive topic.

In the commercial, Prescott engages in a lighthearted demonstration of how a colorectal cancer home screening kit works, using humor to bring attention to a serious health matter. Despite the potential for ridicule, Prescott remains committed to spreading awareness about colorectal cancer screening.
Probably gonna get a lot of $h!t for this. @LeadFromBehind pic.twitter.com/lcwEtDJ3PP
— Dak Prescott (@dak) December 8, 2023
While the commercial has garnered attention and some good-natured teasing, its primary goal is to encourage individuals to take proactive steps in screening for colorectal cancer. Prescott, who is having an MVP-worthy season, uses the platform to engage with fans, critics, and the general public, urging them to prioritize their health.

Ian Rapoport, National Insider for the NFL Network and NFL.com, praised the commercial on social media, calling it “Maybe the best PSA I’ve ever seen.” The effectiveness of the commercial lies in its ability to combine humor with a serious health message.
Maybe the best PSA I've ever seen. https://t.co/YypelFkpUo
— Ian Rapoport (@RapSheet) December 8, 2023
Colorectal cancer screening is a crucial aspect of early detection, allowing for the removal of polyps before they become cancerous. The Centers for Disease Control and Prevention stress the importance of screening to prevent and detect colorectal cancer in its early stages.
While the Dak Prescott funky commercial brings laughter, it also serves as a reminder to take responsibility for one’s health. The message encourages individuals to consider obtaining a colorectal screening kit, and Prescott advocates for the collective effort to tackle colorectal cancer, emphasizing the importance of testing during the holiday season.